The Shuford family, which has been in the textile business now since 1880, envisioned a transformation of their company from a manufacturer of commodity-grade textile products to one that produced branded, high value-added tape and fabrics. In the early 1990s, the Shuford family transformed one of their North Carolina production plants into their vision, a supplier of high-end, outdoor fabrics. This decision marked the birth of the new brand Outdura.
With New Ownership, An Exciting New Chapter Begins For Outdura
In 2011, Sattler AG of Austria purchased the Hudson based plant from Shuford Mills. Sattler, like Shuford, is a fifth generation family owned company and can look back on an over 137 year success story. The Sattler Group ranks among the top European manufacturers and is a leading producer of solution dyed acrylic fabrics worldwide.
Outdura has created its own, unique personality in the outdoor world through color, construction and design work. By coupling an extensive toolbox with our design team's talent, Outdura has created an image in the industry that is well placed and well received by core customers and retailers.
A Young Brand With High Recognition
While the Outdura brand is just 13 years old, the industry has embraced the new brand and considers Outdura a key supplier in the solution dyed acrylic performance fabric category. Offering the latest in colors and original designs for today’s lifestyles, Outdura fabrics boast a strong performance story that is suitable for most any fabric application. And, unlike so many of today‘s textile products, every yard of Outdura performance fabric is woven right here in the USA.